Why you should have a company LinkedIn Page

A LinkedIn page is helpful for business because it can help with hiring, marketing and lead generations. A page can help you get found and build networks to grow your business. It is also another way to find customers and engage with them.

inSmall business should have a LinkedIn page. Here are ways that a business should use a LinkedIn page.

Ten Ways for Small Businesses to Use LinkedIn

  • Get customers with online recommendations and word of mouth.
  • Keep in touch with people who care most about your business.
  • Find the right vendors to outsource services you’re not an expert on.
  • Find your industry network.
  • Convince potential customers of expertise by sharing unique blog content.

Here is a slide show to give you some examples of great LinkedIn Company pages.

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Get creative with your company page by developing a campaign. Develop a campaign that drives a related series of status updates on your companies page to increase engagement with customers. Create leads by offering free consultations or demos. Engage with your audience with a contest.

Announcing The 12 Best LinkedIn Company Pages

Another example of great Linkedin company profiles in the above link. Here is what they suggest to get started with your companies page. Add an image that welcomes visitors to your page and showcase your brand. Post status updates to start conversation with your target audience. Add products or services so your target audience can learn about what you have to offer. Don’t forget to gather recommendations. Feature relevant groups to attract a broader audience and extend your reach.

5 Tips for Optimizing Your LinkedIn Company Page

  1. Banner Images – Add a banner image to the top of your LinkedIn Company page.
  2. Career and products now featured on home tab. – There is now a sidebar space  on the home tab to make it easier for visitors to find what they are looking for.
  3. Product recommendations more prominently featured in the sidebar.
  4. Featured and Targeted Updates – Make your updates valuable, relevant, and interesting.
  5. Visibility on Mobile Apps.

There are some benefits to having a LinkedIn page and joining groups. The benefit of a page is to drive business results, raise brand awareness, promote career opportunities and educate customers on products and services. Here are some tips to for a company page. Enhance your page with your brands personality. Empower your employees to connect with the company’s LinkedIn page. Engage your followers through content and replying to their content.

The benefit of joining a group is to network with other people in your field. Joining group can help you build an online reputation by sharing relevant information. Here are some tips for joining groups. As mentioned before join relevant groups to your interest and profession. Share your company’s content in groups to increase traffic to your site. Engage in groups by providing your insight’s and commenting on other people’s posts.

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How to create a Google + page for your business

A good way to build traffic and connections with customers is by creating a Google+ page for your business. Google + is similar to a Facebook page. You have to setup a profile about your business and then you can start posting. To create a Google Plus page, you pick a category that fits your business. You can pick from local business or place, product or brand and etc. Add your basic information for your business and then begin customizing your page by adding photos. Once everything is setup you can start to share content. For more information on how to create a Google Plus for your business follow this link.

Here are some examples of business Google+ pages.

Google + business page Purina Beggin is for dog treats. They are using google + by posting videos of dogs enjoying Purina Beggin strips. Tons of cute dogs with treats on their Google + page.

Digby BegginThey promoted an event for Beggin Pet Parade for Mardi Gras. Dress your pooch up in costumes and Mardi Gras gear. They have a link to their YouTube page were you can watch more videos of dogs and their treats. The people they have in their circles are The Purina Network and Purina Tidy Cats. You have the option to follow more Purina pages.

On the Chevrolet Google + page, the first thing I see on the page is the cover photo of their new car the Cruze. They have posted a lot of photos and videos of their cars and trucks. They also show mini expert tips to take care of your car like take the penny test. Take penny to measure the tread of your tires. You will know if you need new tires by measuring with that penny.

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The Campbell Soup Company page. If you go to their YouTube page they have videos of the company and their employees giving back to the community. The videos are called Make a Difference Week Real Food that matters for life’s moments. The employees volunteer in a soup kitchen to provide meals to the homeless and plant trees at a local school. They have positive messages and the end of the videos like volunteering helps us work better as a team.

Subway restaurants Google page has videos on their YouTube page about where their food products come from. It’s called from seed to sandwich. A lot of people are more conscious about where the food they eat comes from. They have videos on where they grow their grain, tomatoes, spinach and pickles. Other than the YouTube channel this should be an example on how to use a Google + page because they don’t have anything on about section and they haven’t posted anything.

Gordmans a retail store uses their Google + page to advertise clothes by showing pictures of shoes and dresses. They also post when they are having special sales in the stores like 50% off on all clearance between March 20 to 22.

How to create and use YouTube for Business

YouTube is another social media site that you should have for your business. Posting videos of demos and introductions to products can drive traffic to your website and other social media sites.

YouTube-fire-lightHow to Create a YouTube Account for Business

This article has 3 main points to help you get a YouTube account started.

  1. How to create a YouTube Business Account. Create a Google+ page so you can tie YouTube to your page. Google+ most efficient way to way to create a YouTube account.
  2. Your YouTube Channel Page talks about the different tabs you can have.
  3. YouTube Creator Studio to create content for your page.

This is a useful article because it helps give you an overview on how to setup up an account for business.

YouTube For Business Top 10 Strategies & Best Practices

Use YouTube as a tool like the other social media sites to drive traffic to your website.businessstrategy

Make sure you are posting content not just ads. Become the face of your business. People want to interact with other people. Everybody starts at zero, don’t get discourage at first if you don’t get a lot of traffic. Make your you always have a call to action.

This article gives you some tips and best practices for posting to YouTube. There are 3 videos to watch for examples.

12 Tips for Using YouTube for Your Small Business

Keep the content coming. The most popular YouTube channels are those that have high volumes of consistently updated content. Get Interactive. People will watch your videos and leave comment. Keep the conversation going. Customize your channels with colors, images, links, and relevant information. Write a description on your videos that is short, informative and multipurpose.

As a small business you can get some ideas from this article. According to this article ,just because you create a YouTube channel, doesn’t mean people will go looking for it. As part of an effective YouTube strategy, make sure you spread the word.

And if your not sure if you should set up a YouTube account for business you read this article, Benefits of YouTube for business.

These are the benefits of using YouTube:

  • Demonstrating products and expertise
  • Creating Community
  • Showing your brand’s personality
  • Levering events and promotions
  • Solving customers’ problems
  • Reduce costs and drive sales

Top 10 Ways to Optimize Your Business YouTube Channel. This article uses infographics to explain how to optimize your YouTube channel. More than 70 percent of B2B and B2C companies are investing in video marketing this year. Don’t fall behind get a YouTube channel created. Make sure you setup a channel with a sleek branded design. Use diverse videos to reach unique audiences. Generate stand out thumbnails. Optimize videos for maximum SEO. Create conversations around videos to engage with the customer. Build loyalty among viewers.

5 Articles to help you get started with Pinterest

Using Pinterest for your business can bring more traffic to your business website and to your social media sites. Pinterest is a social media site that is all about visual content. Pinterest drives more referral traffic than LinkedIn and YouTube.

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It’s a good idea to see if Pinterest works best for your business. I have found some articles on Pinterest for business to see if it’s a good fit for you. The 10 Commandments of Using Pinterest for business has a short video on statics of Pinterest. More women use Pinterest than men. Definitely what to have a Pinterest page if you are marketing to women. The first step is to plan for pinning success. I think this is the most important step because all the other steps after this one depends on how well you plan. The last step is to research and measure your results.

Why should you use Pinterest? Because it can increase awareness of your business, additional blog traffic, get new leads, and increase your sales. Here is a beginners guide for business on Pinterest. This post helps you with the basics, boards and pins, and the last step get your content out there.

Here is another post on how to get started with Pinterest for business. This blog says what kind of businesses must be on Pinterest, like home improvement, travel and beauty. Best practices for business is to Pin at least once a day, always check links before pinning, create new pins based on your products and etc.

Once you understand how to use pinterest you can start to be a little more strategic with your board. 12 Most Strategic Ways to Use Pinterest for Marketing gives you some great ideas to help you to market your board. Create boards with keywords in your title. Use the description to spread your ideas. Share your pins and boards on other social media sites.

If you need help with anything on Pinterest with marketing your business, here is blog with 56 Ways to Market Your Business on Pinterest. This blog gives you advice to help you with your content marketing mix. Here is one of the marketing ideas, consider creating thank you boards for current and past clients that send special appreciative messages.

Using Twitter for Business Marketing Purposes

Twitter is one of social media sites that businesses should use for marketing. It’s one of the most popular social media sites. You would definitely miss out on marketing to a large audience by not being on twitter. You can reach people using twitter from the website or by the mobile app. Tweets that you post are indexed by google so they can be searchable. Increase your SEO.

tAfter you sign up for a twitter account you can begin tweeting. Your tweets should not be more that 140 characters. The benefits of twitter are you can share information with consumers and market to enhance your brand. Interacting with customers to provide better customer service.

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Tweets should be frequent and should have relevant content. Have conversations with followers and include links, pictures, videos, and hashtags to increase customer engagement. To increase business, its a good idea to use twitter to network. Network by following people are well know in your industry like companies and journalist. Then look at your followers and engage with them. Last look for users that are most likely to retweet your content.

Use twitter to drive traffic to your website or other social media sites. Post relevant content and engage with your followers. You can automate your tweets through HootSuite and Buffer. Increase your reach through promotion. For example offer a special  incentive to people who retweet your content. Or get people to answer questions on your twitter feed. Hold a hashtag campaign by asking members of a specific target market to use a specific hashtag for a certain event or during a specific time.

You can search twitter for a certain hashtag or you can see who mentions your business. By searching for mentions of your business you can rate the success or failure of a product or service. You can see how your business rates with customer service or response to a crisis. If you see somebody mention that they had a horrible experience with your business you can respond to them and get a chance to make things right with the customer.

For more information on how to use twitter for business follow this link.

9 Twitter Tools that are FREE

I have put together a list of FREE twitter tools that hopefully you will find useful. I have everything here from monitoring to hashtag tools. t

1. My Top Tweet is an app that finds your top 10 tweets or it can find anyone’s top ten tweets. This app will read tweets from your timeline and see who you follow.

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2. SocialBro is a that analyzes data on twitter. One of the features are to find your target audience by discovering new followers and target twitter influences. This program has an engage feature that helps you find the best time to tweet and tailor your content. Other features include analyzing your tweets and campaign management.SocialBro+Logo+HD+PNG

3. Chat Salad is a twitter for chats. Go to this site to see scheduled twitter chats as well as the hashtag associated with it. social rank

4. SocialRank identifies, organize and manages your followers on twitter. It identifies all your followers and their profiles. It creates lists by most valuable, most engaged, best followers, and most followed followers. You can filter these lists by keywords, geographic location, interests and activities.

5. Swayy analyzes content, user behavior and social signals to better understand what drives engagement. It allows you to add personalized  content recommendations inside your applications. Send users a newsletter with relevant content and this can help you increase user retention and increase trust in the your brand. Add a widget with interesting links to the bottom of your content to give users relevant data to keep their reading experience going.

6. Twipho is an app that searches photos on a twitter feed. You search by keyword or locations to find photos shared on twitter.

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7. Tweepi is management tools that cleans up your followers. This tool can flush out the unfollowers, cleans up followers who are inactive and it can help to force certain people to unfollow you.

8. Hashtagify.me finds, analyzes and amplifies hashtags. This tools helps you find a particular hashtag and popular hashtags. This tool has full hashtag tracking, measure the influence of the hashtag and find and reach top influencers.

9. Twilert is a tool that alerts you through email when your brand name, keywords and hashtags are mentioned on twitter. It alerts you when someone is talking about your brand name. Monitor what people are saying about you and this can be a good tool for customer service. You can decide what keywords you want to be alerted on. Twilert-banner

There are plenty of free twitter tools. If you are interested in finding out about other follow this link.

5 articles on Search Engine Optimization

Search engine optimization is the improving of your website to increase the number of visitors to your site from search engines. SEO is important to understand so your website can be found by the correct people. Which can potentially bring new customers. The following articles have helpful and useful information of SEO.

Online Seo InfoThe beginner’s guide to SEO explains what an SEO is and why its important. This is a good article because its breaks down the process by chapters. For example they have a chapter on keyword research and myth and misconceptions about search engines. You don’t have to be a beginner to read this article. There may just be one chapter from this article that you want to read up on. MOZ says SEO isn’t about building search engine friendly websites. It’s about making your site better for people too.

What is SEO / Search Engine Optimization article has a video explanation and a periodic table of SEO success factors. This article also has a list of chapters specific purposes like link building. There are a ton of links on this page for guides, books, advice and video searches. Chapter 2 content: You want to offer real value, something of substance to visitors, that is unique, different, useful and that you won’t find somewhere else.

Understanding keywords is the first step in the process of SEO. Searchers use keywords as a way to identify and verbalize their problem or topic in which they’re looking for more information from Hubspot. Keywords help search engines visitors and potential customers understand the purpose of your page. There are two types of keywords broad and long tail keywords. Broad keywords are short words or phases, mostly one word. Long tail keywords are longer phrases.

A Technical SEO Guide to Crawling, Indexing and Ranking helped me to understand the difference between them. Need to make sure that all your target pages can be crawled by search engines. Google assigns crawl budgets to each domain they crawl, determined by your PageRank. Easiest way to check that Google is indexing a page correctly is to check the cached version and compare it to the actual version.

How to measure SEO using google analytics. Google analytics gives you 5 ways to measure your SEO. It can help segment, filter and compare. Use the search engine optimization data by linking Webmaster tools data into your google analytics data. Google Webmaster tools measure rankings with clicks. When you link the data together to run reports. You can slice and dice the data in all kinds of visually telling ways.