Category Archives: Articles I Recommend

What Businesses Can Learn from Social Media Classes

If you are a business owner, an employee, or anybody in the marketing field, you can learn a lot from takin9781118896655_PCMF.pdfg a social media marketing class. St. Charles Community College offers a social media for the web class to improve your skills in the workplace. This class is online, so it will work around everybody’s schedule. The cost of this course is cheap compared to other colleges. The materials are cheap as well. The book for this class is between 10 – 15 dollars. The book you will need for class is called Inbound Marketing Attract, Engage, and Delight Customers Online.

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Blog Posts

By taking this class you will learn how to create a blog and learn how to create blog posts. Blog posts will create content for your business and get help get you found on the web. You will learn how to put links, images and structure the blog post.

Email Marketing

You will learn how to setup a free Mailchimp account to create emails for marketing purposes. With Mailchimp you can setup lists and send out automated emails based on your target audiences.

Search Engine Optimization (SEO)

Search engine optimization is the improving of your website to increase the number of visitors to your site from search engines. You will learn how to increase traffic with the right keywords and key phrases for search engines. A business would like to see their website come up on the first page of search results by specific keywords.

Facebook

A Facebook marketing strategy is important. Learn to create a Facebook business page and what content to post.

Twitter

It’s one of the most popular social media sites. Use twitter to post content for your business and learn what hashtags to use. Twitter like the other social media sites can increase traffic to the business website and other social media sites.

Pinterest

Learn what a Pinboard is and how to pin photos to your board. Pinterest is a social media site that is big on visual content.

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YouTube

YouTube is another social media site for visual content. Learn to post videos of demos and introductions to products that can drive traffic to your website and other social media sites.

LinkedIn

A LinkedIn page is helpful for businesses because it can help with hiring, marketing and lead generations. A page can help you get found and build networks to grow your business. It is also another way to find customers and engage with them.

You will also learn about social media monitoring, Instagram, slideshare, social bookmarking and much more.

Hopefully you find this blog post helpful and what this class is about. Are you interested in learning about social media marketing? If you haven’t taken a social media marketing classes, I suggest that you should at St. Charles Community College. Here is the link to the course description. Scroll down until you see BUS 272 Social Media Marketing for the Web.

What Students Can Learn from Social Media Marketing Class

I have learned a lot from taking Social Media Marketing class. I graduated college with a Bachelor’s degree in 2009. So I probably took marketing class in 2008 or maybe in 2007. I don’t remember discussing anything about social media marketing in those classes. Social media was gaining popularity as a social media site for people not for marketing then. I had an idea that businesses market to customers on social media because I see the advertisements on Facebook. Or like our Facebook (business) page. I had no idea there is so much more involved. Here are a few things that I have learned from taking this class.

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Blog Posts

I knew a blog post existed. I really didn’t think of blog posts as a social media site. Not sure where or how you created one. When people are doing research, most don’t know they are actually reading a blog post versus an article. I know the difference now but didn’t before I took this class. Businesses use blog posts to market their products and services. You learn about how to write blog posts and how to come up with effective titles to get your blog found.

Search Engine Optimization (SEO)

Do you ever wonder when you search for something using Google why certain websites show up on the first page. I have actually wondered about that. Your website will not show up of the first page of results if you don’t have good SEO. The class teaches you about SEO and the best keyword or key phrases to use to get your website found.

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Inbound marking starts with creating remarkable content that spreads through social media, attracts links that drives up rankings in Google. The book you need for the class is very cheap compared to other class. I think I bought it for around 10 – 15 dollars. It’s called Inbound Marketing Attract, Engage, and Delight Customers Online.

Email Marketing

We used Mailchimp to create an actual email for marketing a businesses content to send out. You learn how to create an email for marketing purposes that can be send out automatically at a set time.

Other Social Media Sites

You not only learn about the most popular social media sites, you will sign up on the sites and actually use them. You will learn how to use:

  • Twitter
  • Pinterest
  • Google+
  • YouTube
  • LinkedIn
  • Instagram
  • Facebook and more

Did you know about any of the information that was mentioned above? Are you interested in learning about social media marketing?

If you haven’t taken any social media marketing classes, I suggest that you should at St. Charles Community College. Here is the link to the course description. Scroll down until you see BUS 272 Social Media Marketing for the Web.

Social CRM Tips

Social CRM is customer relationship management using social media sites. Monitoring what people are saying about a particular company, product or promotion. Engage with people on social media sites if you are a business.

headphonesIt can be hard for a company to monitor all the social media sites. First thing a company should do is make sure they have a good platform for conducting social CRM. Do your research and make sure your company is on the right social media sites. Make sure you have the right resources. Make sure your team is ready to handle social CRM. Use social media tools to help identify and engage who talking about your company. Use social media tools like SocialMention and nimble. You can try these tools for free and there are plenty of tools out on the web that are for free.

Reward your loyal customers. Retain your loyal customers by offering discounts are free goodies.

Use the list and group feature. For example create lists for separate categories for clients, prospects, and desired clients. You will be able to create different social campaigns to keep your customers involved.

Talk to your customers. Fix problems and ask for opinions of products or promotions. See what gets people talking about your company in a positive way. Put a human name on the social media conversations. People want to interact with people not with a whole company. This helps build relationships with the customer.

Make sure your social media messaging is consistent with with your brand image.

Monitor what your customer are saying about you and response quickly. By responding quickly it shows that care about the customer experience. Maybe you will be able to fix a problem a customer is having before your company gets negative attention.

Make sure customers know how and when to reach you. Unify and centralize customer related communications. Have one portal where communication with customers is available to everyone in the company.

Post frequently asked questions on your Facebook page or provide links to your FAQ page. By posting this the FAQ this can save a lot of time. This will give a company time to answer tougher questions quicker.

Do not ignore basic CRM functions. Assign tasks, logging call notes and follow up meetings are still important today.

17 tips for achieving Social CRM Sucess

Social CRM is important for any company. News spreads fast in the social media world. That is why it is important to communicate with your customers quickly to solve problems. If a customer is having an issue you have the opportunity to fix the issue before your company is getting negative publicity. Maybe a customer is looking for a quick answer. You will be able to answer the question if you are monitoring social media. Maybe it’s an issue that your company was not aware of until now and you can fix a product or service.

Social Monitoring Tools that are free!

Social media monitoring is important for businesses. By monitoring social media a business can listen to what people are saying about a business, product, promotion and etc. If a customer is upset with a product a business has the opportunity to fix the problem and make it right. Social media monitoring is one form of customer service. A business can answer questions or help clarify issues a customer might have. Another thing a business can do is see what people are saying about competitors. What is working for them and what is not working for them.

Social-Media-listening-toolsThere are tools out there to help you with your social media monitoring. You don’t have to pay for some of these tools.

Hootsuite manages several social media sites Twitter, Facebook, LinkedIn, WordPress, Foursquare, and Google+. On a dashboard you can schedule tweets and posts. The dashboard helps you monitor conversations and customize analytical reports. Can streamline your workflow between departments or teams.

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TweetReach is a tool that believes social media data should be presented simply and beautifully. This tool monitors twitter data for trends and adds it to your dashboard. Analysis the data to give you feedback on your strategy, engagement and helps you understand what is working and what is not. TweetReach has interactive trackers that you can build reports from. It tracks any hashtag or keyword that you are interested in. Also helps you to optimize your twitter content by measuring how the content is performing.

TweetReach

SocialMention tracks and measures who is talking about a company, product or topic. You enter a keyword or phrase into the search box and it pulls from hundreds of social media sites. Then it pulls any information from that keyword or phrase.

Google Analytics is a tool that helps you analyze and measure social media sites also. Helps you build an audience by supplying you with valuable feedback. It analyzes your visitor traffic and what they are saying on a dashboard.

Followerwork is a tool that monitors twitter. You can search twitter bios to connect with people. Compare twitter accounts to find overlaps and target new influencers. It analyzes by breaking out followers by location, bio, who they follow and more. Contrast your relationships with your competitors and friends. Optimize by matching activities to gains and losses in followers to give your followers what they like the best. Follow and unfollow in-app to build your social graph.

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5 Articles to help you get started with Pinterest

Using Pinterest for your business can bring more traffic to your business website and to your social media sites. Pinterest is a social media site that is all about visual content. Pinterest drives more referral traffic than LinkedIn and YouTube.

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It’s a good idea to see if Pinterest works best for your business. I have found some articles on Pinterest for business to see if it’s a good fit for you. The 10 Commandments of Using Pinterest for business has a short video on statics of Pinterest. More women use Pinterest than men. Definitely what to have a Pinterest page if you are marketing to women. The first step is to plan for pinning success. I think this is the most important step because all the other steps after this one depends on how well you plan. The last step is to research and measure your results.

Why should you use Pinterest? Because it can increase awareness of your business, additional blog traffic, get new leads, and increase your sales. Here is a beginners guide for business on Pinterest. This post helps you with the basics, boards and pins, and the last step get your content out there.

Here is another post on how to get started with Pinterest for business. This blog says what kind of businesses must be on Pinterest, like home improvement, travel and beauty. Best practices for business is to Pin at least once a day, always check links before pinning, create new pins based on your products and etc.

Once you understand how to use pinterest you can start to be a little more strategic with your board. 12 Most Strategic Ways to Use Pinterest for Marketing gives you some great ideas to help you to market your board. Create boards with keywords in your title. Use the description to spread your ideas. Share your pins and boards on other social media sites.

If you need help with anything on Pinterest with marketing your business, here is blog with 56 Ways to Market Your Business on Pinterest. This blog gives you advice to help you with your content marketing mix. Here is one of the marketing ideas, consider creating thank you boards for current and past clients that send special appreciative messages.