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What Businesses Can Learn from Social Media Classes

If you are a business owner, an employee, or anybody in the marketing field, you can learn a lot from takin9781118896655_PCMF.pdfg a social media marketing class. St. Charles Community College offers a social media for the web class to improve your skills in the workplace. This class is online, so it will work around everybody’s schedule. The cost of this course is cheap compared to other colleges. The materials are cheap as well. The book for this class is between 10 – 15 dollars. The book you will need for class is called Inbound Marketing Attract, Engage, and Delight Customers Online.

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Blog Posts

By taking this class you will learn how to create a blog and learn how to create blog posts. Blog posts will create content for your business and get help get you found on the web. You will learn how to put links, images and structure the blog post.

Email Marketing

You will learn how to setup a free Mailchimp account to create emails for marketing purposes. With Mailchimp you can setup lists and send out automated emails based on your target audiences.

Search Engine Optimization (SEO)

Search engine optimization is the improving of your website to increase the number of visitors to your site from search engines. You will learn how to increase traffic with the right keywords and key phrases for search engines. A business would like to see their website come up on the first page of search results by specific keywords.

Facebook

A Facebook marketing strategy is important. Learn to create a Facebook business page and what content to post.

Twitter

It’s one of the most popular social media sites. Use twitter to post content for your business and learn what hashtags to use. Twitter like the other social media sites can increase traffic to the business website and other social media sites.

Pinterest

Learn what a Pinboard is and how to pin photos to your board. Pinterest is a social media site that is big on visual content.

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YouTube

YouTube is another social media site for visual content. Learn to post videos of demos and introductions to products that can drive traffic to your website and other social media sites.

LinkedIn

A LinkedIn page is helpful for businesses because it can help with hiring, marketing and lead generations. A page can help you get found and build networks to grow your business. It is also another way to find customers and engage with them.

You will also learn about social media monitoring, Instagram, slideshare, social bookmarking and much more.

Hopefully you find this blog post helpful and what this class is about. Are you interested in learning about social media marketing? If you haven’t taken a social media marketing classes, I suggest that you should at St. Charles Community College. Here is the link to the course description. Scroll down until you see BUS 272 Social Media Marketing for the Web.

What Students Can Learn from Social Media Marketing Class

I have learned a lot from taking Social Media Marketing class. I graduated college with a Bachelor’s degree in 2009. So I probably took marketing class in 2008 or maybe in 2007. I don’t remember discussing anything about social media marketing in those classes. Social media was gaining popularity as a social media site for people not for marketing then. I had an idea that businesses market to customers on social media because I see the advertisements on Facebook. Or like our Facebook (business) page. I had no idea there is so much more involved. Here are a few things that I have learned from taking this class.

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Blog Posts

I knew a blog post existed. I really didn’t think of blog posts as a social media site. Not sure where or how you created one. When people are doing research, most don’t know they are actually reading a blog post versus an article. I know the difference now but didn’t before I took this class. Businesses use blog posts to market their products and services. You learn about how to write blog posts and how to come up with effective titles to get your blog found.

Search Engine Optimization (SEO)

Do you ever wonder when you search for something using Google why certain websites show up on the first page. I have actually wondered about that. Your website will not show up of the first page of results if you don’t have good SEO. The class teaches you about SEO and the best keyword or key phrases to use to get your website found.

Online Seo Info9781118896655_PCMF.pdf

Inbound marking starts with creating remarkable content that spreads through social media, attracts links that drives up rankings in Google. The book you need for the class is very cheap compared to other class. I think I bought it for around 10 – 15 dollars. It’s called Inbound Marketing Attract, Engage, and Delight Customers Online.

Email Marketing

We used Mailchimp to create an actual email for marketing a businesses content to send out. You learn how to create an email for marketing purposes that can be send out automatically at a set time.

Other Social Media Sites

You not only learn about the most popular social media sites, you will sign up on the sites and actually use them. You will learn how to use:

  • Twitter
  • Pinterest
  • Google+
  • YouTube
  • LinkedIn
  • Instagram
  • Facebook and more

Did you know about any of the information that was mentioned above? Are you interested in learning about social media marketing?

If you haven’t taken any social media marketing classes, I suggest that you should at St. Charles Community College. Here is the link to the course description. Scroll down until you see BUS 272 Social Media Marketing for the Web.

5 Retailers and how they use Social Media

Retailers are using social media to engage with the customer by listening and answering questions and concerns. They also need to come up with a marketing plan for social media. This is where people are at now and you will be able to reach them.

Walmart uses Facebook to show how its brand has grown over time. They post images, hold caption competitions, and and sports chat. They have 26 million Facebook fans. They use Twitter to post questions, sport topics and caption contests. They have a Pinterest account to promote green living and product ideas.

walmart

JCPenney has 2.7 million Facebook fans. They post to inform their customers what is going on with the store. They post the new styles by showing showing pictures of new lines of clothing. They post new home decor and sale announcements. They want to engage with the custojcpmer by asking open-ended questions. JCPenney has a Twitter account that focuses more on customer service. They post videos on Youtube not to promote products but to let the customers know what’s going on with the company. They do use Pinterest to promote products though. They post pictures of clothes, home decor, and etc.

Kohls

Kohl’s asks fans to vote on their Facebook page on which items they prefer discounts on. They post about their favorite designers and brands. Kohl’s has a Twitter page and they post in a way to get people talking about their products. They have Youtube videos offering styling tips and new products. The Pinterest page promote the contest Hauls of Fame.

Lowe’s uses Facebook to communicate with customers. Lowe’s twitter page raises community awareness. They answer questions and concerns with customers. The Pinterest pages has project ideas for around the house like for landscaping and interior design. They also have grilling recipes on the board.

lowes

Dollar Tree is big into connecting with customers on Facebook. They have a landing page on their Facebook page instead of the wall. They are quick to respond to customers posts. They use Facebook to increase the awareness of their products. They encourage fans to submit photos. They don’t shy away from tough discussions. If someone is complaining about Dollar Tree on Fackbook they try and make it right. They look for employees through Facebook. There is a career section on the page. They have employees interact with the Facebook page.

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How Restaurants are using Social Media

Restaurants are using social media to engage with the customer by listening and answering questions and concerns. I would say it’s another version of customer service. They also need to come up with a marketing plan for social media. This is where people are at now and you will be able to reach them. mcd

According to Forbes the top restaurant using social media is McDonald’s. Here are some metrics they used to measure McDonald’s social media use.

  • Engagement 709,000
  • Earned Impressions 442,000,000
  • Impressions 105,000,000
  • Active Participants 533,000
  • Followers 69,000,000
  • Brand Posts 8,000

On the social media sites McDonald’s is advertising new products, promotes sweepstakes, and engages with the community. They are currently running a transparency campaign for people who are concerned about what is the food that McDonald’s prepare. It answers the question about ingredients are used in the food and how the food is prepared.

The next two on the list in the top 10 are KFC and Pizza Hut. They are both owed by Yum Brands as well as Taco Bell. I know this because I used to work for Taco Bell. So I’m surprised to find that Taco Bell made it on the list as 14th. Shouldn’t they be up there with the others? While I was working for Taco Bell I know they tried to promote healthier eating campaign with the fresco menu. It was basically removing higher fat ingredients like the sauces and adding healthier ingredients like tomatoes. I know they were also trying to promote the fourth meal. Not sure if they are still doing that. They are targeting millennial’s on sites like Snapchat and Vine.

4th mealKFC came in second place on the Forbes list. They use social media to promote their brand emphasis on family values and they give away free chicken and offer coupons.

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Pizza Hut has a campaign out on the new hand tossed pizza crusts. They encourage conversations with across all social sites. On Facebook they upload photos of different pizzas that you can create. They have ten new crust flavors, 5 new toppings, 6 new sauces and 4 new drizzles. They encourage customers to create a new pizza idea with all the ingredients and post the pictures, Hopefully a new pizza creation will take off.

pizza

Starbucks has a large following of 48 million. They have a huge reach. They launched their first campaign Meet Me at Starbucks. It’s a mini documentary on day in the life of Starbucks. It was shot 28 different countries. This idea came from monitoring customers on social media. They were listening to the customers on Youtube. They were seeing videos of people in Starbucks from around the world. From the video, “Every day around the world, millions of people gather at Starbucks, but it’s never been just about the coffee.”

Social CRM Tips

Social CRM is customer relationship management using social media sites. Monitoring what people are saying about a particular company, product or promotion. Engage with people on social media sites if you are a business.

headphonesIt can be hard for a company to monitor all the social media sites. First thing a company should do is make sure they have a good platform for conducting social CRM. Do your research and make sure your company is on the right social media sites. Make sure you have the right resources. Make sure your team is ready to handle social CRM. Use social media tools to help identify and engage who talking about your company. Use social media tools like SocialMention and nimble. You can try these tools for free and there are plenty of tools out on the web that are for free.

Reward your loyal customers. Retain your loyal customers by offering discounts are free goodies.

Use the list and group feature. For example create lists for separate categories for clients, prospects, and desired clients. You will be able to create different social campaigns to keep your customers involved.

Talk to your customers. Fix problems and ask for opinions of products or promotions. See what gets people talking about your company in a positive way. Put a human name on the social media conversations. People want to interact with people not with a whole company. This helps build relationships with the customer.

Make sure your social media messaging is consistent with with your brand image.

Monitor what your customer are saying about you and response quickly. By responding quickly it shows that care about the customer experience. Maybe you will be able to fix a problem a customer is having before your company gets negative attention.

Make sure customers know how and when to reach you. Unify and centralize customer related communications. Have one portal where communication with customers is available to everyone in the company.

Post frequently asked questions on your Facebook page or provide links to your FAQ page. By posting this the FAQ this can save a lot of time. This will give a company time to answer tougher questions quicker.

Do not ignore basic CRM functions. Assign tasks, logging call notes and follow up meetings are still important today.

17 tips for achieving Social CRM Sucess

Social CRM is important for any company. News spreads fast in the social media world. That is why it is important to communicate with your customers quickly to solve problems. If a customer is having an issue you have the opportunity to fix the issue before your company is getting negative publicity. Maybe a customer is looking for a quick answer. You will be able to answer the question if you are monitoring social media. Maybe it’s an issue that your company was not aware of until now and you can fix a product or service.

Social Monitoring Tools that are free!

Social media monitoring is important for businesses. By monitoring social media a business can listen to what people are saying about a business, product, promotion and etc. If a customer is upset with a product a business has the opportunity to fix the problem and make it right. Social media monitoring is one form of customer service. A business can answer questions or help clarify issues a customer might have. Another thing a business can do is see what people are saying about competitors. What is working for them and what is not working for them.

Social-Media-listening-toolsThere are tools out there to help you with your social media monitoring. You don’t have to pay for some of these tools.

Hootsuite manages several social media sites Twitter, Facebook, LinkedIn, WordPress, Foursquare, and Google+. On a dashboard you can schedule tweets and posts. The dashboard helps you monitor conversations and customize analytical reports. Can streamline your workflow between departments or teams.

hootsuite

TweetReach is a tool that believes social media data should be presented simply and beautifully. This tool monitors twitter data for trends and adds it to your dashboard. Analysis the data to give you feedback on your strategy, engagement and helps you understand what is working and what is not. TweetReach has interactive trackers that you can build reports from. It tracks any hashtag or keyword that you are interested in. Also helps you to optimize your twitter content by measuring how the content is performing.

TweetReach

SocialMention tracks and measures who is talking about a company, product or topic. You enter a keyword or phrase into the search box and it pulls from hundreds of social media sites. Then it pulls any information from that keyword or phrase.

Google Analytics is a tool that helps you analyze and measure social media sites also. Helps you build an audience by supplying you with valuable feedback. It analyzes your visitor traffic and what they are saying on a dashboard.

Followerwork is a tool that monitors twitter. You can search twitter bios to connect with people. Compare twitter accounts to find overlaps and target new influencers. It analyzes by breaking out followers by location, bio, who they follow and more. Contrast your relationships with your competitors and friends. Optimize by matching activities to gains and losses in followers to give your followers what they like the best. Follow and unfollow in-app to build your social graph.

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Optimize and Improve your personal LinkedIn Page

LinkedIn is a professional social media site for personal and business pages. Some people have a LinkedIn page but don’t know how to use it. This is what you need to know on to use a personal page effectively. When updating a status post, use it for business updates not for personal irrelevant content. Link to your blog posts. Don’t make a new group, join a few first. Only write recommendations for people that you can vouch for in a professional way.

Linkedin-Company-Pages

Another way to look at LinkedIn is using it as a network hub.

  • Be Searchable – Use keywords in the headlines, job description, and summary.
  • Direct Traffic – Include links to your other social media sites and blog posts.
  • Give it 100% – Try to complete your LinkedIn page as close as you can to 100%.
  • Expand – Expand your social network by sending invites to business contacts, friends, family and twitter followers.
  • Get Connected through Groups – Join groups who have similar interests as yours. Once you have joined a group, begin interacting with other individuals. Stay active by frequently sharing links, commenting and asking questions.

3 Ways to Optimize Your LinkedIn Profile.

A well crafted profile on LinkedIn is a necessity for job hunters today. Having a personal page can help you find a job on LinkedIn. You want your page to be found. Find companies in your geographic area and follow them. Find jobs that are in plain sight. Take time to scroll through the updates section on main page, you will find posts by hiring managers. Seize the opportunity to engage with your contacts.

How to Optimize Your Personal LinkedIn Profile.

  1. Fill out your page completely.
  2. Add a professional picture. Having a picture can make all the difference. Make sure your picture is up to date.
  3. Customize your URL. It’s better to have a URL with your name and not numbers.
  4. If you have a personal website, add a LinkedIn badge.
  5. Optimize for keywords.
  6. Add, remove, and rearrange sections of your profile. Rearrange sections of your profile to have most important items at the top.
  7. Get endorsed skills.
  8. Ask for recommendations.
  9. Join and participate in groups.
  10. While making major updates, turn off your activity broadcasts. People will get a notification whenever you update your profile.

Maybe you just need a quick fix to improve your profile. Most people have incomplete profiles. To help you complete your profile add your work history from the last 10 years. Add skills and certifications. Don’t use the default headings. Instead use the headings to advertise your career level and competencies. You need to network to get found. Join a group and update phone number and a email address.