Social media monitoring is important for businesses. By monitoring social media a business can listen to what people are saying about a business, product, promotion and etc. If a customer is upset with a product a business has the opportunity to fix the problem and make it right. Social media monitoring is one form of customer service. A business can answer questions or help clarify issues a customer might have. Another thing a business can do is see what people are saying about competitors. What is working for them and what is not working for them.
Hootsuite manages several social media sites Twitter, Facebook, LinkedIn, WordPress, Foursquare, and Google+. On a dashboard you can schedule tweets and posts. The dashboard helps you monitor conversations and customize analytical reports. Can streamline your workflow between departments or teams.
TweetReach is a tool that believes social media data should be presented simply and beautifully. This tool monitors twitter data for trends and adds it to your dashboard. Analysis the data to give you feedback on your strategy, engagement and helps you understand what is working and what is not. TweetReach has interactive trackers that you can build reports from. It tracks any hashtag or keyword that you are interested in. Also helps you to optimize your twitter content by measuring how the content is performing.
SocialMention tracks and measures who is talking about a company, product or topic. You enter a keyword or phrase into the search box and it pulls from hundreds of social media sites. Then it pulls any information from that keyword or phrase.
Google Analytics is a tool that helps you analyze and measure social media sites also. Helps you build an audience by supplying you with valuable feedback. It analyzes your visitor traffic and what they are saying on a dashboard.
Followerwork is a tool that monitors twitter. You can search twitter bios to connect with people. Compare twitter accounts to find overlaps and target new influencers. It analyzes by breaking out followers by location, bio, who they follow and more. Contrast your relationships with your competitors and friends. Optimize by matching activities to gains and losses in followers to give your followers what they like the best. Follow and unfollow in-app to build your social graph.