Twitter is one of social media sites that businesses should use for marketing. It’s one of the most popular social media sites. You would definitely miss out on marketing to a large audience by not being on twitter. You can reach people using twitter from the website or by the mobile app. Tweets that you post are indexed by google so they can be searchable. Increase your SEO.
After you sign up for a twitter account you can begin tweeting. Your tweets should not be more that 140 characters. The benefits of twitter are you can share information with consumers and market to enhance your brand. Interacting with customers to provide better customer service.
Tweets should be frequent and should have relevant content. Have conversations with followers and include links, pictures, videos, and hashtags to increase customer engagement. To increase business, its a good idea to use twitter to network. Network by following people are well know in your industry like companies and journalist. Then look at your followers and engage with them. Last look for users that are most likely to retweet your content.
Use twitter to drive traffic to your website or other social media sites. Post relevant content and engage with your followers. You can automate your tweets through HootSuite and Buffer. Increase your reach through promotion. For example offer a special incentive to people who retweet your content. Or get people to answer questions on your twitter feed. Hold a hashtag campaign by asking members of a specific target market to use a specific hashtag for a certain event or during a specific time.
You can search twitter for a certain hashtag or you can see who mentions your business. By searching for mentions of your business you can rate the success or failure of a product or service. You can see how your business rates with customer service or response to a crisis. If you see somebody mention that they had a horrible experience with your business you can respond to them and get a chance to make things right with the customer.
For more information on how to use twitter for business follow this link.