Search engine optimization is the improving of your website to increase the number of visitors to your site from search engines. SEO is important to understand so your website can be found by the correct people. Which can potentially bring new customers. The following articles have helpful and useful information of SEO.
The beginner’s guide to SEO explains what an SEO is and why its important. This is a good article because its breaks down the process by chapters. For example they have a chapter on keyword research and myth and misconceptions about search engines. You don’t have to be a beginner to read this article. There may just be one chapter from this article that you want to read up on. MOZ says SEO isn’t about building search engine friendly websites. It’s about making your site better for people too.
What is SEO / Search Engine Optimization article has a video explanation and a periodic table of SEO success factors. This article also has a list of chapters specific purposes like link building. There are a ton of links on this page for guides, books, advice and video searches. Chapter 2 content: You want to offer real value, something of substance to visitors, that is unique, different, useful and that you won’t find somewhere else.
Understanding keywords is the first step in the process of SEO. Searchers use keywords as a way to identify and verbalize their problem or topic in which they’re looking for more information from Hubspot. Keywords help search engines visitors and potential customers understand the purpose of your page. There are two types of keywords broad and long tail keywords. Broad keywords are short words or phases, mostly one word. Long tail keywords are longer phrases.
A Technical SEO Guide to Crawling, Indexing and Ranking helped me to understand the difference between them. Need to make sure that all your target pages can be crawled by search engines. Google assigns crawl budgets to each domain they crawl, determined by your PageRank. Easiest way to check that Google is indexing a page correctly is to check the cached version and compare it to the actual version.
How to measure SEO using google analytics. Google analytics gives you 5 ways to measure your SEO. It can help segment, filter and compare. Use the search engine optimization data by linking Webmaster tools data into your google analytics data. Google Webmaster tools measure rankings with clicks. When you link the data together to run reports. You can slice and dice the data in all kinds of visually telling ways.