Facebook strategy is what businesses use to market to consumers. This strategy is a good idea to reach additional customers and to get brand recognition. You want to get found by as many people as you can. Creating a Facebook page will help you get found. Here is help to create a Facebook business page. People create a Facebook page because its free and because you have the potential to reach over one billion Facebook users.
Once you created your Facebook page you have to connect with your current and future customers. Here are some tips to get people to your page:
- Put a link to your Facebook page on your website.
- If you use email to promote your business to customers put a link to you page in the email signature.
- When you first create a page, send an email blast inviting your customers to your new page.
- You can promote your page in your store.
- Invite people to like your page.
Engage with your customers once you invite them to your page. Post 2-3 times a day. Use post insights, you can see the average time your fans are online. Facebook has an option to schedule your posts. Engage by asking questions in your posts. You want to also engage with other Facebook pages. By doing this you have the potential to reach additional customers.
The main reason you have a page is to advertise and promote your business. Make sure you use photos. The most shared posts are ones with pictures.
Use Facebook ads to target to demographic, geographic, and etc. markets. Create ads to encourage people to visit your website. Create an app. Most people have smart phones now. Get people to download the app. Create and invite people to events to promote your business. Create ads to promote offers or discounts on your products. Promote offers with a reveal page. Reveal pages are exclusively to fans.
Get creative and create a Facebook contest. According to a report 35% of Facebook fans like a page to participate in a contest.
Use social media plugins or sharing social media sharing buttons to make it easier for people to share your page with others.
Remember when you create a Facebook page, don’t abandon it. Make sure to continue to engage with customer and you have to post content for the page to be effective. A Facebook page should not be your only source of marketing. A business page helps you reach more customers.