More people are online than ever before. Which means that people are going to the internet to find information and more people are shopping online. It’s import to market to these people or you will lose out to the competition. Need to find a way to connect to the customer and have information available to them. You want to spread content around on social media sites because reviews and advertisements spread fast. You want people to be talking about your business because there is a potential to reach additional customers that way. Don’t forget to interact with customers to keep them interested in what you have to offer. People are looking for information so they are wanting to hear from other customers about products and services they are interested in buying.