If you are a business owner, an employee, or anybody in the marketing field, you can learn a lot from taking a social media marketing class. St. Charles Community College offers a social media for the web class to improve your skills in the workplace. This class is online, so it will work around everybody’s schedule. The cost of this course is cheap compared to other colleges. The materials are cheap as well. The book for this class is between 10 – 15 dollars. The book you will need for class is called Inbound Marketing Attract, Engage, and Delight Customers Online.
By taking this class you will learn how to create a blog and learn how to create blog posts. Blog posts will create content for your business and get help get you found on the web. You will learn how to put links, images and structure the blog post.
You will learn how to setup a free Mailchimp account to create emails for marketing purposes. With Mailchimp you can setup lists and send out automated emails based on your target audiences.
Search Engine Optimization (SEO)
Search engine optimization is the improving of your website to increase the number of visitors to your site from search engines. You will learn how to increase traffic with the right keywords and key phrases for search engines. A business would like to see their website come up on the first page of search results by specific keywords.
A Facebook marketing strategy is important. Learn to create a Facebook business page and what content to post.
It’s one of the most popular social media sites. Use twitter to post content for your business and learn what hashtags to use. Twitter like the other social media sites can increase traffic to the business website and other social media sites.
Learn what a Pinboard is and how to pin photos to your board. Pinterest is a social media site that is big on visual content.
YouTube is another social media site for visual content. Learn to post videos of demos and introductions to products that can drive traffic to your website and other social media sites.
A LinkedIn page is helpful for businesses because it can help with hiring, marketing and lead generations. A page can help you get found and build networks to grow your business. It is also another way to find customers and engage with them.
You will also learn about social media monitoring, Instagram, slideshare, social bookmarking and much more.
Hopefully you find this blog post helpful and what this class is about. Are you interested in learning about social media marketing? If you haven’t taken a social media marketing classes, I suggest that you should at St. Charles Community College. Here is the link to the course description. Scroll down until you see BUS 272 Social Media Marketing for the Web.